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Customer Stories / American Standard

American Standard Helps Homeowners Start Remodeling Projects with Ease

about the company
industry
Home Services

American Standard, part of LIXIL, is a leading provider of home remodeling solutions in the U.S., specializing in walk-in bathtubs and shower upgrades. Focused on safety, comfort, and accessibility, American Standard helps homeowners modernize their bathrooms with high-quality, professionally installed solutions.

“With Regal, we’ve created a more responsive, seamless experience for homeowners from their very first interaction.”

Michael Coker
Director, Digital Marketing & DTC Commerce
in numbers

American Standard’s AI agents responded instantly to every lead, capturing demand around the clock and generating $300K in revenue in under 2 months with 95% containment and 88% positive sentiment.*

$300K+
Revenue generated by AI-led interactions in <2 months
95%
Containment rate on inbound calls
88%
Positive contact sentiment
The Challenge

American Standard generates tens of thousands of leads each month for its home remodeling services, but many are never contacted due to limited human agent capacity. As a result, follow-ups are inconsistent or missed entirely, leading to lost revenue from leads the business already paid to acquire. 


American Standard needed a way to consistently engage every inbound and outbound lead, so no opportunities were missed, including after hours and during peak volume.

The Challenge

American Standard generates tens of thousands of leads each month for its home remodeling services, but many are never contacted due to limited human agent capacity. As a result, follow-ups are inconsistent or missed entirely, leading to lost revenue from leads the business already paid to acquire. 


American Standard needed a way to consistently engage every inbound and outbound lead, so no opportunities were missed, including after hours and during peak volume.

Driving Impact with Regal

Regal’s AI agents helped American Standard respond instantly to every lead, capturing demand as it came in and ensuring no opportunity was missed across inbound and outbound channels.

Instant engagement across every lead

AI agents consistently engaged every lead by instantly following up across inbound and outbound channels, including aged and long-tail opportunities that would otherwise be delayed or missed.

Real-time responses to inbound demand

AI agents captured inbound demand in real time by answering after-hours and peak-time calls, providing homeowners with immediate responses to their questions and capturing key details in a structured format for follow-up.

Greater efficiency for human agents

AI agents improved human agent efficiency by qualifying leads upfront and providing full context during handoffs, enabling reps to focus on high-intent conversations and closing rather than initial screening.

Treat your customers like royalty

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Repeated pattern of light purple angel wings with green star accents on a black transparent background.Repeated pattern of light purple angel wings with green star accents on a black transparent background.